Sophie Li

A ticketing and booking app that also served as a digital guide to a physical exhibition in Tokyo. I worked on the UI and crafted GSAP animations for its quiz and easter egg interactions, consistent with Loewe's playful spirit.

Worked within a large, agile team to build an onboarding solution for a financial solutions provider in just five months. I implemented the UI and also wrote e2e tests in Cypress. The onboarding process was reduced by 50%

Working alongside a lead developer, we rebuilt this entire website in Next.js. We recreated a sleek, minimalist design with high-impact visuals, significantly enhancing its performance, optimisation and user experience.

A quirky website that brings the brands whimsical and peculiar world to life through illustrations and playful animations. I created reusable product templates and integrated GraphQL queries with Contentful for over 10 gin products and 40+ cocktails.

An immersive experience with charming animations celebrating Loewe's 10 year anniversary of the puzzle bag. It features a dynamic, exploration wheel and is guided by its own Puzz character.

A motion-focused, seamless website for a creative production studio.

I built a video-driven, dynamic homepage, and a youtube-style video feature to boost engagement and traffic, optimized via A/B testing. This increased engagement and clicks by 26%.

Working alongside a lead developer who built the frontend, I built and structured the content backend in Sanity. This resulted in an elegant and smooth site showcasing Espens luxury products.

I built a landing page for Google's rapid response team, used to promote their new incident response framework